Shimon Sheves Launches the CEO’s Bus – Bringing Israel’s Leaders to the People
The CEO’s Bus was a high profile initiative launched by Shimon Sheves under the government of Yitzhak Rabin. The program gathered the ‘CEO’s’ of government companies and departments and put them ‘on patrol’ in the regions that they served. This not only allowed the electorate a chance to see their CEO’s ‘in action’, but gave citizens access and an opportunity to air their needs in an open forum. It provided ministers and CEO’s the opportunity to really get to grips with issues in remote areas.